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Plan Before You Invest in Promotional Products

In my 29 years of marketing experience, I’ve noticed there are many pre-conceived notions about promotional products and not all of them are accurate or helpful for you when you’re growing your business.  Promotional items can serve many purposes and this should be one of the first questions to ask – what is the reason for the item?

Oftentimes, we may know that, but we’re not sure of what items fit that need the best.

Thumbing through catalogs and trying to find the “needle in the haystack” is the approach many business owners, marketing directors and others are left to, once they decide why they want the product.  This can be frustrating and difficult, not to mention time consuming.

Ultimately, it can be a huge waste of resources if you don’t pick an item that will be used moving forward – or will be a good representation of your company’s brand or message.		 plan before you invest in promotional products
One thing many people often overlook as a valuable promotional item is a unique business card. Go to any networking event, and you’ll find these are still a valuable marketing and connecting tool. Also consider other items that are used every day such as water bottles and thumb drives. These popular and useful items could just as well have your logo printed on them. It’s all about staying in front of your potential client, and the longer you plan in advance for your event, the more selection there is, and the lower the cost.

Consider This: Coffee mugs might seem boring or too common, but have you seen a desk or a person without one?

It’s important to plan before you invest so that you:
  • Find the perfect item(s) that represent your brand
  • Leave a memorable and unforgettable impression
  • Have an effective sales tool and marketing tool long after you’ve left
  • Provide your audience a tool that connect them to you
  • Don’t over-spend or under-purchase
  • The recipient is left with a favorable reminder of you and your company
As you know, business is super-competitive, and you want to utilize every resource you can to attract attention to your audience, connect with them and leave a lasting positive impression on them – so they come to you when they’re ready to buy.

Judge Advertising is a national distributor of top-quality promotional products, trade show giveaways and corporate gifts. Our staff is committed to you, our client, and everything we do is designed with you in mind. We believe nothing is a greater reflection of success than a repeat customer, so we work with the utmost care to ensure everything turns out exactly right. At Judge Advertising, we are coming up with super-creative ideas that inspire and WOW!! Plus, with our low rates and company-wide commitment to service, ordering from us is easy and worry-free.

Phone: (253) 884-5839