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by Ken Krogue, Forbes
Earlier the other morning I finished a webinar with my friends Peri McDonald and Becky de Loryn’ from salesforce.com, the cloud computing juggernaut.
They asked me to do the webinar with them after they had read another Forbes piece I wrote called “The 12 Commandments of Incredibly Successful Tradeshows,” with the 14 “Tradeshow Sins” in the comments.
Our company got attention from setting appointments with 1057 people at the Salesforce.com Dreamforce tradeshow in San Francisco before the tradeshow even began. Salesforce loves to help their partners any way they can and thought these skills would be very valuable. (In this economy we need all the help we can get!)
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