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Promotional products have an advantage over retail items when it comes to user impression, according to new research. An upcoming article in the Journal of Consumer Research has found that end-users place a higher value on a products given as a free gift with purchase than they would if those same items were made available at a low cost.
Many businesses, from cosmetics to automobile retailers, use promotional products as free gifts to entice sales. In "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers," researchers Mauricio M. Palmeira (Monash University) and Joydeep Srivastava (University of Maryland) wanted to determine what importance users placed on those items, and if receiving the items for free changed their perceived value.
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