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Postcards are the most inexpensive form of direct-mail marketing, yielding high response rates when designed effectively. Unlike sales letter packages and even brochures, postcards are delivered at face-value and have the highest likelihood of grabbing attention before they hit your prospects’ trash cans. The key to earning a high response rate with postcards is to grab attention fast, then compel your prospects to take the next step in the purchasing process.
The following are 10 ways to boost response rate with direct-mail postcard marketing: |