by Mitra Sorrells
ORLANDO Organizers of the AKC/Eukanuba National Championship realized the power of the Internet last year when the event’s live stream garnered more viewers than the show’s broadcast on ABC. So this year they enhanced the online format by adding social sharing options to the Web coverage of events that took place Friday through Sunday at the Orange County Convention Center.
“We want to reach more people to give them a better idea of what a dog show is all about,” said Jenifer Borke, Eukanuba’s digital and community manager for North America. “Last year’s inaugural live-streaming drew more than 1.3 million views. With the world going more digital and online, more and more people are viewing things on mobile. So it’s just a good way to get the word out about the show, and it’s not something that has ever been done at a dog show before.”
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