by Lew Hoff
As an event organizer, retaining exhibitors is an important goal. What keeps exhibitors happy and keeps them coming back? Attendees.
Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way.
When you are exhibiting at an event, it’s important to cut through the clutter and stand out. If you are going to exhibit at a trade show, why would you NOT look at it as a money-making opportunity? Oh, I’ve heard the lame excuse: “Everyone knows our company.” Assuming that “everyone” does (an unlikely assumption), does “everyone” know the full range of your products and services? Have you established a relationship with “everyone”?
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