|
Take a look around your office. Think about
how you answer phones and the communications you send out. Now think
about your clients’ offices and retail locations. What image do they
project?
How business looks and operates is an important aspect of the company’s
overall brand image. A brand should be reinforced through every
interaction with clients and prospects. This includes:
1. Greeting. How are the phones answered? What impression does
the hold music convey? How are visitors welcomed when they step through
the door? These should consistently convey they professionalism and
helpfulness of a brand.
|