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Extending Your Brand Through the Office and Beyond

 Extending Your Brand Through the Office — and Beyond  
Take a look around your office. Think about how you answer phones and the communications you send out. Now think about your clients’ offices and retail locations. What image do they project?

How business looks and operates is an important aspect of the company’s overall brand image. A brand should be reinforced through every interaction with clients and prospects. This includes:

1. Greeting. How are the phones answered? What impression does the hold music convey? How are visitors welcomed when they step through the door? These should consistently convey they professionalism and helpfulness of a brand.

2. Communications. All letterhead, invoices, business cards, website and marketing materials should have a clean, uncluttered, and consistent look. This means always using the same colors, logo treatment, and one or two fonts.

3. Décor.
Again, simplicity and consistency are key. Remove all clutter and keep the space well lit. Use brand colors as an accent, if possible. Convey the company’s solidity through logoed pens, mugs and desk items. And consider a custom logo mat. Not only will it be one of the first things visitors see when they step in the door, it will also keep floors clean and safe.

4. Responsiveness. Back it all up with action. Respond quickly to customer feedback and inquiries via phone, email and the Internet.

Remember, it’s all about attitude. Even a small business can appear big by consistently conveying professionalism and helpfulness at all customer contact points.

Judge Advertising is a national distributor of top-quality promotional products, trade show giveaways and corporate gifts. Our staff is committed to you, our client, and everything we do is designed with you in mind. We believe nothing is a greater reflection of success than a repeat customer, so we work with the utmost care to ensure everything turns out exactly right. At Judge Advertising, we are coming up with super-creative ideas that inspire and WOW!! Plus, with our low rates and company-wide commitment to service, ordering from us is easy and worry-free.

Reprinted with permission from Promo Matting.